Google and NAR release study on Digital Home Buying

As more and more americans access internet on the go, on the job and sometimes, even while driving - the number of homes buyers that start and end their home search online is increasing.

A study performed collaboratively between Google and the National Association of Realtors shows that, "Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step."

Certainly no shock to any family that has teen aged children in it, the digital revolution is over and the internet has one. You find it in phones and offices and planes and cars - just seems to make sense that it would make its way into the home market.


Other interesting facts noted in the study:

Top 5 new home buyer activities on mobile devices: 

1. 51% - Read general home information
2. 48% - Get directions in order to visit a home
3. 44% - Compare prices
4. 35% - Compare Features
5. 35% - Search a listing company's inventory

Places where new home buyers use their mobile devices

77% - At home
31% - At work
28% - While waiting in line
27% - At a restaurant
26% - At someone else's home

Days of research before new home shoppers take action on a website

40% - 120 days
17% - 60 days
7% - 30 days
4% - 3 weeks
3% - 2 weeks
5% - 1 week
24% - Same day

Percent of age groups who registered to buy or sell a home on a website

8% of 18-24 year olds
31% of 25-24 year olds
21% of 35-44 year olds
19% of 45-54 year olds
14% of 55-64 year olds

Percentage, by category, who used the internet to search for a home

First time buyers - 47%
Senior Buyers - 75%
Vacation Home Buyers - 93%

Yes, the internet is here to stay and it is slowly taking over the way we search for where we want to live and what we are going to buy when we get there. Speaking of, why not take a gander at one of my websites...

www.buyorsellhomescharlottesville.com
www.select-homes-charlottesville.com 

Quinton Beckham
Keller Williams Realty
434.242.6212